My Guiding Word for 2025

One of the very first emails I read this year said that anyone turning 45 in 2025 (✋) is going to have a very good year because 2025 is the perfect square of 45.

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This felt like a ray of optimism to kick off a year that's sure to hold a lot of uncertainty, to say the least, so I'm soaking it up. 🔆

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Now, about how to make that happen…

I’m not big on resolutions anymore, but I love having a word of the year to guide me along the way.

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It took some time to find my word this year, but, after a very full week of client work, some time spent on marketing (including a new website - coming soon!), and a perfectly timed question from my brother, it came to me:

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My word for 2025 is: Prioritize

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I’m excited about this because if I’ve learned anything in the six years of running my business, it’s this:

The more I prioritize and align my time, energy, and investments with my strategic objectives, the more space and capacity I have to move the needle on what actually matters.

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This is the first year I’ve chosen a verb as my word of the year and it feels fitting. I know I will actively have to choose to have my priorities guide my decision making, project planning, and time management.

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My goal as a leader and business owner isn’t to be the best or most perfect prioritizer. My goals are to:

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✅ Remember to press pause and check in with my priorities when I make decisions.

✅ Reflect on how I’m spending my time and energy and assess if it aligns with my priorities.

✅ Learn through the process - What gets in the way of priorities? What strategies keep me focused? What kind of support do I need?

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This word is not just for me. Prioritizing has been a common theme with my clients as they implement strategic plans, move through re-organizations, work to improve employee engagement, and turn their attention to succession planning.

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Every high-level initiative requires a solid amount of prioritization. It’s amazing how quickly time can get gobbled up with minor tasks, last-minute requests, and dead-end distractions. I’ll be the first to admit it!

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Here’s to tending to priorities first before turning attention to everything else.

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Over to you? What’s your focus for 2025?

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I’d love to hear how you’re setting yourself up for a good year - perfect square or not 😀. Shoot me an email at laura@laurabuckleycoaching.com and let me know!

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Much love,

Laura

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PS - My strategic priorities include professional, personal, and community-based goals. I'll share more about how I choose them in another email - coming soon!

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PPS - If you are a leader with big goals and would love some help with planning and prioritization, let's chat about how I could support you and/or your team through it! You can schedule a call here.​

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